Data analyst marketing

Date: Jan 7, 2025

Location: San Juan, PR

Company: Popular

Workplace Type: Hybrid

Data Analyst | Marketing Analytics

General Description

The Data Analyst designs and executes data mining plans, performs primary and secondary analyses, prepares reports, and conducts research & presentations of moderate difficulty on a wide range of projects. Tasks typically involve quantitative analysis, data integration from both internal & external sources and database development.

Essential Duties and Responsibilities

• Support marketing communication efforts needs by creating customers list and performing regulatory exclusions.
• Perform market research projects by identifying the best methodology for study needed, define questionnaires to address information needs/gaps, sample design, supplier supervision, report preparation and knowledge transfer.
• Perform data mining and analyze large sets of data to identify patterns and trends by applying quantitative and analytical tools. Ensure data quality by performing segmentation, applicable policies and accuracy audits.
• Pinpoint trends, correlations and patterns in complicated data sets.
• Work in partnership with the supervisor and marketing staff to provide a holistic and integrated view of opportunities for the business units.
• Devise methods and procedures for obtaining, maintaining and updating customer related data, including the collection, coding, and tabulation. Lead the evaluation of the data as well as the database development and maintenance or relational database and data system.
• Assist the supervisor in the integration of market data from all sources (customer survey and qualitative data, customer databases, market measures, competitive intelligence, market assessments, industry reports, etc.).
• Use statistical methods to analyze data and generate useful reports. For example, customer profiles and response analyses.
• Develop analysis and recurrent reports for management and internal clients, presenting the results of research and analysis. Provide concise data reports and clear data visualizations for management.
• Help facilitate processes to translate data insights into strategic direction. Support integration of propensity models previously developed into database process and analyses.
• Manage database suppliers and consultants’ agreements, as applicable.
• Lead knowledge transfer in his/her area of responsibility.

Supervisory Responsibilities:

This job has no supervisory responsibilities.

Education and Experience

Bachelor’s degree (B.A.) in Industrial Engineering, Computer Science or Economics, Statistics or Mathematics and two (2) years of experience in data mining, research, market analysis and/or data management, financial analysis, or other related fields.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at View email address on jobs.institutedata.com. This email inbox is monitored for such types of requests only . All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer Learn more about us at and keep updated with our latest job postings at Connect with us!

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