Marketing Strategist

Job Description: Marketing Strategist

About Us:

At Marketing Guru, we’re more than just a marketing and PR firm – we’re a powerhouse of creativity, innovation, and strategy designed to catapult your brand into the spotlight! Our mission is simple: help businesses like yours thrive by telling your story in a way that grabs attention, sparks conversation, and drives results. We’re a team of passionate professionals who live and breathe marketing and public relations, delivering innovative campaigns that make brands unforgettable.

Position Overview We are seeking a dynamic and results-driven Marketing Strategist to lead the development and implementation of innovative marketing strategies. The ideal candidate will combine analytical thinking, creative problem-solving, and a deep understanding of market trends to drive business growth and improve brand visibility. This role involves collaborating with cross-functional teams to align marketing efforts with organizational objectives.

Key Responsibilities

1. Strategy Development:

   • Design comprehensive marketing strategies aligned with business goals.
   • Analyze market trends, customer insights, and competitor activities to inform decision-making.
   • Identify target audiences and tailor messaging to meet their needs.

2. Campaign Management:

   • Plan, execute, and oversee multi-channel marketing campaigns, including digital, social media, email, and traditional platforms.
   • Measure and optimize campaign performance to maximize ROI.

3. Data Analysis & Reporting:

   • Monitor key performance indicators (KPIs) and analyze marketing metrics to assess campaign effectiveness.
   • Present insights and recommendations to stakeholders to inform future strategies.

4. Collaboration:

   • Work closely with sales, product, and creative teams to ensure marketing efforts align with organizational objectives.
   • Build relationships with external agencies, media partners, and influencers to amplify marketing efforts.

Qualifications and Skills

• Proficiency in marketing tools (Google Analytics, CRM platforms, SEO tools, etc.).
• Knowledge of digital marketing best practices and trends.
• Strong analytical, problem-solving, and decision-making abilities.
• Excellent communication and presentation skills.
• Creative thinker with the ability to balance creativity with analytical insights.

Benefits:

• Competitive salary and performance-based incentives.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Career development and training opportunities.