Technical Product Marketing Manager

About Vicarius

Vicarius is a leader in vulnerability remediation, bridging the gap between security, IT, and operations teams. We empower organizations to protect their assets by automating patch deployment, prioritizing risks, and enabling proactive threat mitigation. Now, we’re looking for a Technical Product Marketing Manager to join our growing team and drive our strategic initiatives globally.

Role Overview

The Technical Product Marketing Manager will be the vital connection between Product, Engineering, Marketing, and Sales teams, ensuring alignment on product launches, messaging, and customer engagement strategies. This role is ideal for someone passionate about translating technical capabilities into compelling narratives that drive adoption and position Vicarius as a thought leader in the cybersecurity industry.

Areas of Responsibilities

Strategic Market Expansion:

• Develop and implement strategies to expand our presence in North America and European markets, targeting medium to large enterprises.
• Design marketing campaigns tailored to Managed Service Providers and Managed Security Service Providers.

Market Research & Analysis:

• Conduct in-depth market research to understand customer needs, industry trends, and competitive dynamics.
• Build buyer personas and customer journey maps to inform positioning and outreach strategies.
• Identify key buying criteria and refine messaging to meet market demands.

Positioning & Messaging:

• Craft clear, differentiated product positioning and messaging that resonates with enterprise and MSP/MSSP audiences.
• Create narratives that highlight scalability, ROI, and operational efficiencies for larger organizations.
• Develop advanced content targeting enterprise decision-makers, including C-level executives.

Strategic Market Expansion:

• Develop and implement strategies to expand our presence in North America and European markets, targeting medium to large enterprises.
• Collaborate on marketing campaigns tailored to Managed Service Providers and Managed Security Service Providers.
• Align product, engineering, and customer success insights into cohesive launch strategies and enablement resources.

Sales Enablement:

• Train sales teams on product positioning, competitive differentiation, and messaging.
• Develop vertical-specific sales playbooks that address enterprise security challenges.
• Create advanced sales collateral tailored for larger enterprises and MSP/MSSPs.

Industry Engagement:

• Build relationships with industry analysts, thought leaders, and influencers.
• Drive thought leadership by contributing to industry publications and enhancing visibility within the cybersecurity space.

Requirements

Must-Haves:

• Proven track record of driving growth from SMB to enterprise markets, particularly in cybersecurity.
• Experience scaling marketing efforts across NOAM and European markets.
• Strong understanding of endpoint security solutions and MSP/MSSP business models.
• Ability to measure and demonstrate the impact of marketing strategies on customer acquisition and retention.
• 3+ years of product marketing experience in the cybersecurity industry .

Bonus Points:

• Familiarity with Vulnerability Assessment, Governance Risk and Compliance, SIEM, Incident Response, EDR, and XDR technologies.
• Experience with ABM and demand generation programs.
• Certifications in cybersecurity or marketing.

Why Join Vicarius?

• Make an Impact: Drive go-to-market strategies and shape how enterprises approach vulnerability remediation.
• Collaborative Culture: Work closely with cross-functional teams and industry leaders to deliver cutting-edge solutions.
• Growth Opportunities: Be part of a rapidly growing company expanding its global footprint.
• If you’re passionate about creating impactful marketing strategies and want to shape the future of cybersecurity, we’d love to hear from you!

Apply now and help us protect the world’s most critical assets.