Marketing Director

The Role

Marketing Director

About Nada

Nada is an award-winning alternative asset investment and consumer finance platform. Our pioneering mission is to democratize access to the residential home equity market through our SEC-Qualified real estate investment funds, known as 'Cityfunds.' We are proud to be the first real estate investment platform to secure SEC-Qualification for our innovative asset class, Home Equity Agreements (HEA).

HEAs empower homeowners to unlock a portion of their home's future equity for immediate cash without taking on additional debt or monthly obligations. For investors, HEAs offer a first-ever entry point into the owner-occupied residential real estate market. These lien-secured assets come with built-in structural safeguards, ensuring downside protection and accelerated equity appreciation. The HEA asset type delivers impressive net IRRs of 15-18%+, offering a lucrative opportunity without the hassle of managing tenants or properties. Our Cityfunds are designed as index-like funds for a single city's home equity market, each Cityfund holds a diversified pool of HEAs within a specific MSA. 

Join us in reshaping the future of real estate investment with Nada.

Role Summary

The Marketing Director is a key role for the Nada team. We are seeking an experienced and dynamic Marketing professional to join our leadership team and who will report directly to the CEO. This individual will be responsible for all marketing-related aspects of our business and is both strategic and execution-driven, capable of taking projects from ideation to delivery. A strong background in developing and executing comprehensive marketing strategies to drive the acquisition of new investors for alternative investment products is important.

Responsibilities 

• Marketing Strategy : Develop and implement effective marketing strategies to position Cityfunds.com and Nada.co as leaders in the fractional real estate investment space along with our investment funds.
• Messaging and Positioning : Craft compelling messaging and positioning that resonates with accredited investors.
• Product Marketing: Develop launch campaigns for investment products, proper positioning to accredited investors, and promotional campaigns.
• Content Development: Oversee the creation of engaging content, including blog posts, newsletters, social media updates, and marketing materials.
• Digital Marketing: Lead digital marketing efforts including SEO, SEM, email marketing, and social media campaigns to drive traffic and conversions.
• Customer Acquisition : Drive strategies to acquire new investors, focusing on growing investment dollars and expanding our base of accredited investors. 
• Customer Engagement: Develop programs to increase repeat investments and high level of customer engagement.
• Brand Management: Enhance and manage the Nada brands, ensuring consistency across all touchpoints.
• Analytics and Reporting : Track and analyze marketing performance metrics, making data-driven decisions to optimize campaigns and strategies.
• Collaboration: Work closely with other departments, especially investor relations, product and technology, business development, and originations, to align marketing efforts with overall business objectives.

Qualifications 

• Minimum of 5-8 years of experience in a senior marketing role within the fintech or alternative investment industries. Must have a background and understanding of the investment landscape and specifically investment funds. Has marketed investment funds or other complex financial products to an investor community.
• Proven success in developing and executing marketing strategies that drive growth and engagement.
• Has managed/overseen demand gen campaigns (in-house and/or contracted) and understands how to measure, monitor, enhance, and expand campaigns.
• A data centric person who at the very least has a desire to dig into the data and wants to become the subject matter expert on what data is telling us and actions to be taken. Demonstrated skills with hubspot. 
• Understanding of the needs and investment profile of accredited investors.
• Hands-on leader with the ability to work effectively in a small, dynamic team environment and ability to navigate a dynamic and fast-paced environment in an organized manner
• Excellent communication, organizational, and leadership skills
• Bachelor's degree or equivalent in Business, Marketing, or a related field
• Driven to help scale startups and enjoys the opportunities and challenges in joining early stage (pre-Series A/Series A)

Location: Austin or Dallas, Texas preferred. Remote considered.

We recognize that people bring experience and talent beyond the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

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Nada provides equal employment opportunity to all individuals regardless of their race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by state, federal, or local law.